“Somehow the earlier photographers had as yet not captured the attitudes and gestures that women assumed. They seemed to freeze in front of the lens as if posing for their portraits whereas the top fashion illustrators would render them as they actually saw them in real life. Was there no way of achieving the same results with photography?”
~ George Hoyningen Huene
“The dress must not hang on the body but follow its lines. When a woman smiles the dress must smile with her”
~ Madeleine Vionnet
(1876-1975)
French Fashion Designer
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Well Huene certainly figured out how to make fashion photography move and give it such style and elegance. He knew how to bring both the models he carefully worked with and the clothes alive. His images are true classics of this genre.